Arnold Excavation Hire is a start up heavy machinery hire business located in Warrington. Tom, the owner, approached me to create a brand for his business, expressing how he rapidly plans to expand and needed a strong identity to achieve this.
The logo was created with Toms surname (Arnold) in mind, combined with a representation of the machinery, by using the teeth of an excavators bucket arm. With a colour palette that is bright and visible, it is fitting in an outdoor construction setting, pared with a bold typeface with a hint of italic to add a sense of movement.
