CatHop are an independent beer shop selling a range of modern and traditional craft beers from around the UK and beyond. They are passionate about championing local breweries and hope to help the local craft beer industry grow. brand cantered around the passions of the owners – black cats and beer.
Creative Brief and Design Solution
The client wanted a brand cantered around the passions of the owners – black cats and beer.
My response, was to create an emblem that encompassed a black cat holding a hop leaf, the vital ingredient in traditional craft beers and a widely recognised symbol within the brewing industry. The icon is adapted to full colour, outline, and monochrome so the highest impact can be achieved on whatever the brand identity would be applied to. The splash of purple across the identity is not just the couples favourite colour, but it allows the identity to stand out amongst the beverages sold by CatHop.