Happy Bunnies is a new children's day care nursery providing a high quality, caring and nurturing environment. They are a small family run nursery with over 30 years’ experience in education with a proven track record for delivering high quality provision.
Creative Brief and Design Solution
Happy Bunnies asked me to create a brand identity that would stand out in a saturated market, to include simple iconography of rabbits and avoid the use of bright primary colours and the usual nursery stereotypes. Happy Bunnies brand identity stands aside in the market as it has a fresh pastel colour palette. Two rabbits leaning into each other, along with a rounded font gives the brand the friendly, welcoming feel it needs to appeal to their audience group. It symbolises a nurturing, trusting environment. The primary logo was adapted to be specifically applied to a corporate uniform.