The St Helens marketing academic cycle starts with the design of a comprehensive prospectus – a document containing all the courses available to those at a school leaver age range.
After consulting with printers and analysing previous documentations, as a team we developed the 2019 prospectus into a half Canadian print design and made a much lighter document mainly for logistical and practical reasons. The added half Canadian print design allowed for a neater looking document but still possessing all the advantages of a ring bound document as it is important to us that the spread can be laid flat on a surface allowing a more enjoyable user experience. There is also the added bonus of a bookmark, a great tool to enable students to keep the page marked after a discussion with and advisor and have our open event dates and contact details all to hand.
The brand that I have developed for 16-18 recruitment is centred around a sub campaign: Connecting Classroom to Career. This highlights student success with students selected to become brand ambassadors for the college and share advice and experiences based on their course.